Acceptable Use Policy

Last updated June 4, 2026

AfterShow gives you tools to reach the audience you have earned: email and text broadcasts, a public shop card, and analytics. With that reach comes responsibility. This policy describes how those messaging tools may and may not be used. It applies to every message you send through AfterShow, and it is in addition to our Terms of Service and Privacy Policy.

1. Send only to people who agreed to hear from you

Every recipient of an AfterShow broadcast must have opted in to receive messages from your shop. For text messages this is a legal requirement, not just a courtesy.

• Email: only message people who signed up through your AfterShow shop card, or who you imported with a genuine, documented basis to contact (for example, your own existing customer list that opted in to your communications).
• SMS and MMS: only message people who gave you express written consent to text them, through the consent checkbox on your shop card. Never text a number you obtained any other way, never text purchased or scraped lists, and never text someone who has not specifically agreed to texts.
• Honor every opt-out immediately. Unsubscribe (email) and STOP (SMS) requests are processed automatically by AfterShow, but you must never attempt to re-contact someone who has opted out.

2. Prohibited content

You may not send any message through AfterShow that contains:

• Slurs, hate speech, or content that demeans or attacks people based on race, ethnicity, religion, nationality, gender, sexual orientation, disability, or any protected characteristic.
• Harassment, threats, or content intended to intimidate or incite violence.
• Sexually explicit or pornographic material.
• Any content that sexualizes, endangers, or exploits a minor.
• Promotion or sale of illegal drugs or other controlled or prohibited goods.
• Extremist, terrorist, or hate-group propaganda.
• Scams, phishing, deceptive prize or financial claims, or any attempt to defraud.
• Someone else's private personal or financial information shared without their consent.
• Content that infringes another party's intellectual property.

3. Be honest and identifiable

• Don't use false or misleading sender names, subject lines, or message content.
• Don't disguise who you are or impersonate another person, shop, or brand.
• Email broadcasts include your business's physical mailing address and an unsubscribe link, as required by law. Don't remove, obscure, or circumvent them.

4. Don't overwhelm your audience

AfterShow limits most accounts to one broadcast every 24 hours. Don't attempt to evade this limit, and don't use AfterShow to send unsolicited bulk messages ("spam"). Frequency that drives recipients to unsubscribe or complain harms both you and every other shop that sends through AfterShow.

5. Don't abuse the platform

• Don't attempt to access data, accounts, or audiences that aren't yours.
• Don't probe, scan, or attempt to break AfterShow's security or rate limits.
• Don't use AfterShow to send malware, malicious links, or harmful automated traffic.
• Don't resell or sublicense AfterShow's sending capability to third parties.

6. Enforcement

AfterShow may block individual messages, pause sending, suspend, or terminate accounts that violate this policy, with or without notice depending on the severity. We may also be required to cooperate with carriers, email providers, and law enforcement. Compliance with this policy protects your own sending reputation as much as the platform's.

7. Questions

If you're unsure whether something is allowed, ask first: [email protected].